Question: 1
|
Which of the following
search engines or directories provides the directory search results for
Yahoo?
|
a.
|
Windows Live
|
|
b.
|
Yahoo Directory
|
|
c.
|
Google
|
|
d.
|
Wikipedia
|
|
e.
|
DMOZ
|
Ans: B
Question: 2
|
Which of the following
statements regarding website content are correct?
|
a.
|
If you have two
versions of a document on your website, Google recommends that you only allow
the indexing of the better version
|
|
b.
|
Linking to a page inconsistently
does not affect the way Google views the page/s. Examples of inconsistent
linking could be http://www.expertrating.com/page/ and
http://www.expertrating.com/page and
http://www.expertrating.com/page/index.htm
|
|
c.
|
Syndicating your content could
lead to Google viewing the material as duplicate
|
|
d.
|
Placeholders for pages which do
not have content are never viewed as duplicate content by Google
|
Question: 3
|
What is Keyword
Density?
|
a.
|
The number of times the keyword is
used / (DIVIDED BY) the total word count on page - (MINUS)the total words in
HTML on the page
|
|
b.
|
The number of times the keyword is
used X (MULTIPLIED BY) the total word count on page
|
|
c.
|
The number of times the keyword is
used in the page description
|
|
d.
|
The number of
times the keyword is used in the page title
|
|
e.
|
The number of times the keyword is
used / (DIVIDED BY) the total word count on the page
|
Ans: D
Question: 4
|
Which of the following
statements about the Google Sitemap are correct:
|
a.
|
Repeated
submission of the Sitemap to Google could be penalized
|
|
b.
|
It is possible to create and
submit specialized Sitemaps to Google for Video and Mobile content
|
|
c.
|
The Sitemap acceptable to Google
follows an XML format
|
Ans: A
Question: 5
|
Are RSS/Atom feeds
returned in Google's search results?
|
a.
|
Yes
|
|
b.
|
No
|
Ans: B
Question: 6
|
What does the term
Keyword Prominence refer to?
|
a.
|
It refers to the fact that the
importance of choosing high traffic keywords leads to the best return on
investment
|
|
b.
|
It refers to the importance
attached to getting the right keyword density
|
|
c.
|
It refers to the
fact that the keywords placed in important parts of a webpage are given
priority by the search engines
|
|
d.
|
It refers to the fact that the
keywords in bold font are given priority by the search engines
|
Ans: C
Question: 7
|
Which of the following
factors does Google take into account while assessing whether or not a
website is an authority website?
|
a.
|
The frequency with
which the content of the website is updated
|
|
b.
|
The number of web pages
containing relevant information on the main theme of the website
|
|
c.
|
The number of
in-bound natural links related to the website's theme (or keywords)
|
|
d.
|
None of the above
|
Ans: A,B,C
Question: 8
|
What is Anchor Text?
|
a.
|
It is the main body of text on a
particular web page
|
|
b.
|
It is the text within the left or
top panel of a web page
|
|
c.
|
It is the visible
text that is hyper linked to another page
|
|
d.
|
It is the most prominent text on
the page that the search engines use to assign a title to the page
|
Ans: C
Question: 9
|
If you search for the
term "iq test" in the Word Tracker keyword suggestion tool, will it
return the number of independent searches for the term "iq"?
|
a.
|
Yes
|
|
b.
|
No
|
B
Question: 10
|
What is the illegal
act of copying of a page by unauthorized parties in order to filter off
traffic to another site called?
|
a.
|
Trafficjacking
|
|
b.
|
Visitorjacking
|
|
c.
|
Viewjacking
|
|
d.
|
Pagejacking
|
Ans: D
Question: 11
|
Do search engines such
as Google detect unnatural linking patterns by checking the Class C IP
address of the page where the link to the website originates?
|
a.
|
Yes
|
|
b.
|
No
|
Ans: A
Question: 12
|
What term is commonly
used to describe the shuffling of positions in search engine results in
between major updates?
|
a.
|
Waves
|
|
b.
|
Flux
|
|
c.
|
Shuffling
|
|
d.
|
Swaying
|
Ans: B
Question: 13
|
While grading your
website, Google gives credit to outbound links pointing to authority
websites?
|
a.
|
True
|
|
b.
|
False
|
Ans: B
Question: 14
|
Which of the following
URLs can the Google search engine spider?
|
a.
|
http://www.expertrating.com/exams/seo.asp?examnum=243&examtype=244
|
|
b.
|
http://www.expertrating.com/exams/seo.asp?examnum=243
|
|
c.
|
http://www.expertrating.com/exams/seo.asp
|
|
d.
|
http://www.expertrating.com/exams/seo.html
|
|
e.
|
All of the above
|
Ans: E
Question: 15
|
Google displays up to
_____ characters of a webpage's Title Tag.
|
a.
|
56
|
|
b.
|
60
|
|
c.
|
66
|
|
d.
|
80
|
Question: 16
|
What does the 302
server response code signify?
|
a.
|
It signifies conflict, too many
people wanted the same file at the same time
|
|
b.
|
The page has been permanently
removed
|
|
c.
|
The method you are using to access
the file is not allowed
|
|
d.
|
The page has
temporarily moved
|
|
e.
|
What you requested is just too big
to process
|
Ans: D
Question: 17
|
Which of the following
statements is correct with regard to the description meta tag?
|
a.
|
It should be about 50 characters
in length
|
|
b.
|
The description should not contain
the keywords
|
|
c.
|
If the meta description is not
included, the search engines will use the meta keywords for information
|
|
d.
|
Google uses the
meta description to generate the search engine results pages
|
Ans: D
Question: 18
|
State whether true or
false.
The Yahoo Directory listing is a free service for commercial sites. |
a.
|
True
|
|
b.
|
False
|
Ans: A
Question: 19
|
Which of the following
statements is correct with regard to the images within a webpage?
|
a.
|
Images cannot be spidered by the
search engines
|
|
b.
|
Important keywords
related to the image should be placed in the ALT text
|
|
c.
|
Images should always be kept close
to the top of a webpage
|
|
d.
|
Image maps should be used while
including the images
|
Ans: B
Question: 20
|
Cloaking is a
controversial SEO technique. What does it involve?
|
a.
|
Increasing the keyword density on
the web pages
|
|
b.
|
Offering a
different set of web pages to the search engines
|
|
c.
|
Hiding the keywords within the
webpage
|
|
d.
|
Creating multiple pages and hiding
them from the website visitors
|
Ans: B
Question: 21
|
Which of the following
facts about Alexa are correct?
|
a.
|
Alexa provides
free data on relative website visitor traffic
|
|
b.
|
Alexa and Quantcast provide
information on visitor household incomes
|
|
c.
|
Alexa is biased towards US based
traffic
|
|
d.
|
Quantcast only tracks people who
have installed the Quantcast toolbar
|
ANS: A
Question: 22
|
Google looks down upon
paid links for enhancing page rank. If a website sells links, what action/s
does Google recommend to avoid being penalized?
|
a.
|
The text of the paid links should
state the words "paid text link" for Google to identify it as a
paid link
|
|
b.
|
Only Paid text links to non profit
websites should be accepted
|
|
c.
|
Paid links should
be disclosed through the "rel=nofollow" attribute in the
hyperlink
|
|
d.
|
Paid links should be disclosed
through the "index=nofollow" attribute in the hyperlink
|
Ans: C
Question: 23
|
Which of the following
actions could get you banned by Google?
|
a.
|
Hiding text on the
webpage
|
|
b.
|
Stuffing keywords on the webpage
|
|
c.
|
Linking to sites banned by Google
|
|
d.
|
None of the above
|
Ans: A
Question: 24
|
Which of the following
statements about Google's technical and quality guidelines is true?
|
a.
|
It is advantageous if your web
server supports the If-Modified-Since HTTP header
|
|
b.
|
If using dynamic
pages, it helps to keep the parameters short and the number of them few
|
|
c.
|
Avoid using robots.txt to prevent
crawling of search results pages or other auto-generated pages, even if they
don't add much value for users coming from search engines
|
|
d.
|
Submitting new pages of your
website at http://www.google.com/addurl.html as soon as they are online,
helps to speed up indexing
|
Ans: B
Question: 25
|
Which of the following
is an ethical SEO Technique?
|
a.
|
Creating a subdomain with the
hottest keyword and creating duplicate copies of existing pages on it
|
|
b.
|
Filling your pages with keywords,
whether relevant to the page content or not
|
|
c.
|
Creating a page which serves a
different content to the search engine bots and different to human users
|
|
d.
|
None of the above
|
Ans: D
Question: 26
|
All major search
engines are case sensitive.
|
a.
|
True
|
|
b.
|
False
|
Ans: B
Question: 27
|
While optimizing your
website it is important to generate the right type of traffic, how does the
Bounce Rate information help in this regard?
|
a.
|
By letting you know the percentage
of users who entered the website and then went on to visit additional pages
|
|||
b.
|
By letting you
know the percentage of users who entered the website and then left without
viewing any other page
|
|||
c.
|
By letting you know the percentage
of users who decided to go back to the source from where they found your
website
|
|||
d.
|
By letting you know the percentage
of users who left your website within 10 seconds of viewing the first
page
|
|||
Ans: B
Question: 28
|
Which of the following
factors contribute towards link popularity of a website?
|
a.
|
The number of
websites that link to it
|
|
b.
|
The number of
pages of the website indexed by Google
|
|
c.
|
The number of
pages in the website
|
|
d.
|
The quality of
websites that link to it
|
Ans: A,B,C,D
Question: 29
|
Search engines do not
index some common words (such as "or", "and",
"when", and "in") within the webpage. What are these common
words called?
|
a.
|
Barrier words
|
|
b.
|
Non-indexable words
|
|
c.
|
Slow words
|
|
d.
|
Stop words
|
Ans: D
Question: 30
|
Which of the following
activities could be looked down upon by Google as per their quality guidelines?
|
a.
|
Using automated website submission
software
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
b.
|
Loading pages with
irrelevant links
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
c.
|
Intentionally
adding keywords to the TITLE tags and ALT attributes
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||
d.
|
Registering misspellings of well-known
websites
Ans: B,C
Ans: A
Ans: D
ANS: A, D
|
Ans: D
Question: 35
|
Which of the following
statements about search engine optimization techniques are correct:
|
a.
|
Making a keyword
bold does not influence the way that the search engine looks at the keyword
|
|
b.
|
Websites with deep
linking are looked at favorably by search engines
|
|
c.
|
search engine robots follow the
first link they find to any particular page and they do not follow additional
links to the same page
|
|
d.
|
It is not a good
idea to have the same anchor text for all inbound links as it could look
automated to the search engines
|
Ans: A, B, D
Question: 36
|
A Hallway Page is used
to:
|
a.
|
Attract visitors from the search
engines straight onto the Hallway Page
|
|
b.
|
Organize the Doorway Pages
|
|
c.
|
Help people navigate to different
Doorway Pages
|
|
d.
|
Enable search
engine bots to index the Doorway Pages
|
Ans: D
Question: 37
|
Which of the following
free tools/websites could help you identify which city in the world has the
largest search for the keyword - "six sigma"?
|
a.
|
Yahoo Search Term Suggestion Tool
|
|
b.
|
Alexa
|
|
c.
|
Google Traffic Estimator
|
|
d.
|
Google Trends
|
|
e.
|
WordTracker
|
Ans: D
Question: 38
|
How are site maps
important for the search engine optimization process?
|
a.
|
Site maps help the search engine
editorial staff to quickly go through a website, hence ensuring quicker
placement
|
|
b.
|
Google gives credit to the
websites having site maps. The GoogleBot looks for the keyword or title
"Site Map" on the home page of a website.
|
|
c.
|
Site maps help the
search engine spider pick up more pages from the website
|
|
d.
|
None of the above
|
Ans: C
Question: 39
|
State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website. |
a.
|
True
|
|
b.
|
False
|
Ans: A
Question: 40
|
What is the function
of "indexer" part of the Google search engine?
|
a.
|
It helps to retrieve web pages
from the world wide web
|
|
b.
|
It helps to gather information
from other search engines
|
|
c.
|
It helps to sort the documents
that Google has retrieved
|
|
d.
|
It helps to
generate meaningful results based upon the user's search term
|
Ans: D
Question: 41
|
Which of the following
conditions will Google treat favorably from the 'Relevancy' perspective?
|
a.
|
The website offering products and
services to the visitors country
|
|
b.
|
A website that provides free
content for the related keywords
|
|
c.
|
Hidden keywords on the home page
matching the search term
|
|
d.
|
Image Alt tags on
the home page matching the search term
|
Ans: D
Question: 42
|
Some words, when
followed by a colon, have special meanings to Yahoo. What is performed by the
link: operator?
|
a.
|
It shows all the outbound links
from the URL
|
|
b.
|
It shows how many pages of the
site Yahoo is pointing to
|
|
c.
|
It shows all the
pages that point to that URL
|
|
d.
|
It shows URLs with broken links
|
ANS: C
Question: 43
|
Which of the following
factors have an impact on the Google PageRank?
|
a.
|
The total number
of inbound links to a page of a web site
|
|
b.
|
The subject matter of the site
providing the inbound link to a page of a web site
|
|
c.
|
The text used to describe the
inbound link to a page of a web site
|
|
d.
|
The number of outbound links on
the page that contains the inbound link to a page of a web site
|
ANS: A
Question: 44
|
What is the term for
Optimization strategies that are in an unknown area of reputability/validity?
|
a.
|
Red hat techniques
|
|
b.
|
Silver hat techniques
|
|
c.
|
Grey hat
techniques
|
|
d.
|
Shady hat techniques
|
ANS: C
Question: 45
|
Why is it a bad idea
from the seo perspective to host free articles and write ups that are very
common on the internet.
|
a.
|
Because they will not lead to
fresh traffic
|
|
b.
|
Because you could
get penalized by search engines for using duplicate content
|
|
c.
|
Because you will not get the
benefits of proper keyword targeting
|
|
d.
|
Because people could turn up
claiming copy right infringement
|
ANS: B
Question: 46
|
The following robots
meta tag directs the search engine bots:
<META NAME="robots" CONTENT="noindex,nofollow"> |
a.
|
Not to index the homepage and not
to follow the links in the page
|
|
b.
|
Not to index the
page and not to follow the links in the page
|
|
c.
|
To index the page and not to
follow the links in the page
|
|
d.
|
Not to index the page but to
follow the links in the page
|
ANS: B
Question: 47
|
_________________ use
both crawlers and directories to generate relevant results.
|
a.
|
Crawler-based Search Engines
|
|
b.
|
Human-Powered Directories
|
|
c.
|
Hybrid Search Engines
|
|
d.
|
Meta Search
Engines
|
ANS: D
Question: 48
|
Which of the following
statements is correct with regard to natural links?
|
a.
|
They are two way links (reciprocal
links)
|
|
b.
|
They are from authority websites
|
|
c.
|
They are voluntary
in nature
|
|
d.
|
They are from .edu or .gov
extension websites
|
ANS: C
Question: 49
|
What will happen if
you type the words 'Certification -Networking' in the Google search box?
|
a.
|
Google will find the web pages
about Certification and also containing the word "Networking"
|
|
b.
|
Google will find all the web pages
containing the words "Certification" and "Networking"
|
|
c.
|
Google will find all the web pages
in which the words "Certification" and "Networking"
appear together
|
|
d.
|
Google will find
the web pages about Certification that do not contain the word Networking
|
ANS: D
Question: 50
|
If you enter 'Help
site:www.microsoft.com' in the Google search box, what will Google search
for?
|
a.
|
It will open up the Google help
pages applicable to www.expertrating.com
|
|
b.
|
It will find pages
about help within www.expertrating.com
|
|
c.
|
It will only find page titles
about help within www.expertrating.com
|
|
d.
|
It will direct you to the request
page for re-indexing of www.expertrating.com
|
ANS: B
Question: 51
|
Which of the following
statements about FFA pages are true?
|
a.
|
They are greatly beneficial to SEO
|
|
b.
|
They are also
called link farms
|
|
c.
|
They are paid listings
|
|
d.
|
They contain numerous inbound
links
|
ANS: B
Question: 52
|
What is the name of
the search engine technology due to which a query for the word 'actor' will
also show search results for related words such as actress, acting or act?
|
a.
|
Spreading
|
|
b.
|
Dilating
|
|
c.
|
RSD (real time synonym detection)
|
|
d.
|
Stemming
|
|
e.
|
Branching
|
ANS: D
Question: 53
|
If a website's search
engine saturation with respect to a particular search engine is 20%, what
does it mean?
|
a.
|
20% of the
webpages of the website have been indexed by the search engine
|
|
b.
|
Only 20% of the pages of the
website will be indexed by the search engine
|
|
c.
|
20% of the websites pages will
never be indexed
|
|
d.
|
The website ranks in the first 20%
of all websites indexed by the search engine for its most important search
terms
|
ANS: A
Question: 54
|
What is the main
reason for the effectiveness of optimizing a webpage towards a long tail
keyword search?
|
a.
|
There are more
long tail searches than shorter keyword queries
|
|
b.
|
Search engines often pass on long
tail searches to lesser known and new websites
|
|
c.
|
Search engines do not pass on long
tail search traffic to websites that rank high for shorter keyword searches
|
|
d.
|
There are fewer websites that have
targeted such keywords
|
ANS: A
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